In mid 1990s when I moved to Northern California and got involved with the local Iranian community, I realized that despite the many active Iranian groups and numerous events, there is little coverage and presence online. In particular there was no event aggregation service across different groups. As part of my activities with Society of Iranian Professionals (aka SIP or Anjoman), I helped build a website for the group and started a weekly email newsletter covering the Iranian events in the SF Bay Area.
The email list became very popular and took a life of its own. By late 1990s the list had more than 3,000 subscribers who would regularly tune in to my weekly emails about relevant events and programs in the area. I named the service ParsTimeout (named after the entertainment magazine TimeOut popular in certain cities like NYC). I had wanted to take the email further and make it a blog with additional community services, but it would take me till 2009 to make it happen, and this time under the new name Parsology.