September 2nd 2010 (9/02/10) had a special meaning for the famed city of Beverly Hills as its zip code is 90210. And the city celebrated the occasion in style with a special program called “Taste of Beverly Hills”, an opening to city’s food festival. The event, as one would expect, included many stars and celebrities such as famous chef Wolfgang Puck and the news personality Larry King, among others.

Farhang Foundation, the Iranian-American Heritage Foundation of Southern California, teamed up with the Iranian-American mayor of Beverly Hills, Jimmy Delshad, and organized “Taste of Persia” within this event to introduce and promote Iranian cuisine, music and culture to the community. You can read up on this event in more detail here. And here is a video report from the event:

OK, now I am craving a traditional Persian meal!

Farhang Foundation defines itself as “a non-religious, non-political and not-for-profit foundation established in 2008 to celebrate and promote Iranian art, culture and heritage for the benefit of the community at large. The foundation supports academic activities in Southern California by funding university programs, publications and conferences. The foundation also supports cultural programs such as celebration of Nowruz and Mehregan, theater, dance performances, films screenings and poetry reading in Southern California.”

The intents of Farhang Foundation certainly have similarities to the goals and objectives of ParsTimeout, though our approaches are somewhat different. We salute and support them for their efforts in promoting the rich culture and heritage of Iranians and portraying it in a deservedly positive light in spite of all the negative publicity, adversity, and the troubled times in the motherland, Iran.

Visit Farhang Foundation for more details on this organization and its programs and events. The site is an open Ning network so you can join for free and without any obligation.